Features
Everything a pasal needs, nothing it does not
Ruju covers the daily work of a small shop: who owes what, what you sold, what is on the shelf, and who to call today.
Khata & parties
Every customer and supplier in one place, with a ledger that always adds up.
- Customers, suppliers or both, with one balance per party
- Opening balance either way: they owe you, or you owe them
- Ledger with a running balance, newest first, filter by date
- Search by name or phone, and filter to receive or to give
- Archive a party instead of deleting their history
Sales & bills
Bill a walk-in or a regular in seconds, on cash or udharo.
- Search items, set quantity, unit and price in a few taps
- Discount on a line or on the whole bill
- Take full, part or no payment. The rest becomes udharo
- Share bills as an image or PDF, in Nepali or English
- Returns linked to the original bill, with the refund your way
Bill #128
Customer
Ram Bahadur Thapa
Basmati rice
10 kg × Rs 140
1,400
Dal masoor
5 kg × Rs 160
800
Mustard oil
2 litre × Rs 330
660
Paid in cash
Rs 1,000
Udharo
Rs 1,800
Not a tax invoice
Items & stock
Know what is on the shelf without counting it twice.
- Stock is worked out from every movement, never typed over
- kg, litre, packet, bag and more, plus your own units
- Sell in two units: 1 bag = 25 kg, stock stays correct
- Low-stock list, so you buy before you run out
- Item history: who changed what, when, and why
Purchases, expenses & accounts
Buying, spending and cash in hand, tracked without a spreadsheet.
- Record supplier purchases, paid now, in part, or on credit
- See how today's price compares with your last purchase
- Expenses by category: rent, salary, electricity, tea and snacks
- Cash, bank and wallet balances, always calculated for you
Accounts
Total balance
Rs 2,38,000
- CashRs 42,600
- Bank accountRs 1,86,000
- Mobile walletRs 9,400
Recent
Electricity
Expense
- Rs 2,150
Tea and snacks
Expense
- Rs 380
Supplier: Gorkha Traders
Purchase, paid in part
- Rs 12,000
Scrap sale
Other income
+ Rs 1,000
Reminders & who to call today
Collect what you are owed, without awkward guesswork.
- Your home screen lists who owes you, oldest dues first
- One tap to call the party
- Polite, firm or final WhatsApp message in Nepali or English
- Name, amount and shop name are filled in for you
- A log of every reminder sent, per party
Send reminder
Hari Prasad Gurung
Rs 8,400 to receive
34 daysMessage style
Preview
Last reminder
5 Kartik, WhatsApp
Reports
The few numbers a shopkeeper actually checks.
- Party balances: who owes what, to receive and to give
- Daily and monthly sales, split by payment type
- Stock list with quantity, cost and stock value
- Cost price and profit stay visible to the owner only
Sales report
This week
Rs 96,400
By payment type
- Cash64%
- Udharo36%
After the pilot
What we are exploring next
We start small on purpose. Pilot shops tell us what they miss, and that decides what we build next. These are ideas, not promises.
- Tax invoices with IRD certification
- QR and wallet payment collection
- SMS reminders
- Barcode label printing
- Desktop and web dashboard
- iPhone app
Get your pasal on Ruju.
Join the pilot for free. Leave your number and we will help you set up.
- Free for pilot shops, no card needed
- Works offline, in Nepali and English
Sita Kirana Pasal
13 Kartik 2083
To receive
Rs 1,24,500
To give
Rs 38,200
Today's sales
Rs 18,250
Cash in hand
Rs 42,600
Who to call today
Oldest dues first
Hari Prasad Gurung
34 days overdue
Rs 8,400
Sunita Shrestha
12 days old
Rs 3,150
Ram Bahadur Thapa
5 days old
Rs 1,800